210 on Long
![녹색 상점: 환경을 고려한 친환경 제품을 판매하는 곳. 모든 판매제품이 기존상품에 비해 혁신적인 면을 가지지는 않을 수 있으나, 그 목적 또는 생산 방법, 재료, 사용으로 인해 미치는 영향 감소, 상점 정책 등에서 기존 상점에 비해 지속가능한 점을 지향한다.
녹색 상점](https://www.opengreenmap.org/sites/default/files/taxonomy_image/category_pictures_6.gif)
![유기농/지역 생산식품: 소비자와 근접한 곳에서 생산되어, 신선함을 감소시키고 장거리 배달 과정에서 발생하는 생태학적 영향을 증가시키는 '음식 마일리지'를 최소화하는 지역 음식. 유기농 음식은 농약 및 합성비료의 사용과 유전자 변형을 하지 않고, 수확 이후에도 어떠한 화학 물질을 첨가하지 않아 영양가적 가치를 최대화한 음식을 말한다. 공정거래 또는 직거래 식품을 포함한다. (참고: 유기농 및 지역생산 식품을 파는 슈퍼마켓에도 이 아이콘이 적용될 수 있는지 결정한다.) 유기농/지역 생산식품](https://www.opengreenmap.org/sites/default/files/taxonomy_image/category_pictures_3.gif)
![친환경 상품: 친환경 기준에 의거하여 생산된 제품. 보통 일반 상품과 같은 코너에서 판매된다. 지도에 상품에 대한 기준을 추가할 경우 제품에 대한 이해를 도울 수 있다. 포함가능한 기준으로는 필요성, 안전성, 질, 재생가능/재활용/공정생산 자원 사용여부, 친환경 포장, 제조업자에 대한 정보, 처리방법, 지역생산여부, 전체산업 및 노동환경 고려여부 등이 있다.
친환경 상품](https://www.opengreenmap.org/sites/default/files/taxonomy_image/category_pictures_5.gif)
![친환경 건물: 더 좋은 지역, 디자인, 건설, 시스템, 운영, 유지 그리고 제거로 건물 수명 순환을 완전하게 하고 건물의 효율성과 건강과 환경에 부정적인 영향을 줄이는 그들의 에너지, 물, 재료의 사용을 증가시키는 실천. 투어, 공급자, 조직 그리고 훈련 프로그램을 포함할 수 있음. 지속가능한 건물, 친환경 견물, 자연 건물, 지속가능한 디자인, 녹색 건설이라고 불릴 수 있다.
친환경 건물](https://www.opengreenmap.org/sites/default/files/taxonomy_image/category_pictures_22.gif)
![녹색 기업: 지속가능한 제품을 제공하며 자원보존, 사회적/환경적 책임, 노동자와 지역에 대한 책임을 보이는 기업 또는 서비스. 본 아이콘에 대한 기준을 신중하게 결정하여 지도 또는 웹사이트에 명시한다. 녹색 기업](https://www.opengreenmap.org/sites/default/files/taxonomy_image/category_pictures_4.gif)
![독립/환경 매체 * 독립/친환경 미디어
: 독립매체, 친환경매체, 또는 관련 교육 프로그램을 다루는 장소.
독립/환경 매체 * 독립/친환경 미디어](https://www.opengreenmap.org/sites/default/files/taxonomy_image/independent_media.gif)
![지역 사업: 국가의 지사 또는 체인이 아닌 지역 공동체의 경제 사업. 지역적으로 소유하고 경영하여야 하나 녹색사업이 필수일 필요는 없다. 지역 경제의 화폐를 재순환하며, 지역 가까운 곳에서 생산된 제품이나 재료를 사용하여 운송으로 인한 생태계적 영향을 줄인다. 지역 사업](https://www.opengreenmap.org/sites/default/files/taxonomy_image/category_pictures_7.gif)
개요
Cape Town's latest shopping experience, a synthesis of Long street style and sustainable retail has opened and shoppers are invited to experience sophisticated green shopping without the tye-die touch. As more people choose to turn their environmental ethics into action, 210 on long offers an innovative, vibrant experience for conscious retailers and consumers, in Cape Town's creative heart.
The run down Baobab Mall has been lovingly recycled, using eco-friendly building techniques wherever possible, from the bricks to the paint, cement, timber and finishings. The result is a bright, elegant shopping mall with more than 15 varied retailers all with a large percentage of their products respecting the people and materials that create the things we like to buy. Miki Clark, one of the owners, said: “We've used as many eco-friendly products while building as possible, and we've invited stores to open up in here that have the same sustainable ethics we do. A percentage of everything sold here is either eco-friendly, organic, recycled, subscribe to fair trade principals or are made locally. We are developing the mall in phases, and although it's not entirely sustainable yet, we aim to eventually get it functioning completely off the grid.”
Shoppers keen on staying green will not be disappointed, but neither will those who are after original, stylish fashion, homeware or just a great cup of coffee.
Stores include:
- U & Me - a hub of coffee, clothing and conversation, offering local designer fashion and excellent barristas
- Hemporium - stylish clothing, bags, cosmetics and shoes made from hemp - housed in their elegant concept store
- Gravy Clothing – proud stockists of Craig Native – home grown designs made locally.
- The Green Shop where you will find the uber-cool “Give it bag” - designer recycled bags, and all things solar powered from batteries for cell phones, lights and home wear to ingenious children's (and adult) toys
- Think Shoes, are produced in Europe under the strictest ecological standards. All materials used are bi-products, organic, vegetable dyed, right down to 99% pure cork and natural latex.
- Never on a Sunday, a Long Street icon, offers vintage and retro clothing
- Baobab Books, the illustrious rare book shop, has been refurbished. The Time Out, Cape Town 2009 called it: 'Serious literature and volumes on material culture further attest to a discerning selectivity at the helm. A bibliophile's nirvana.'
- Jellyfish – a collaboration of local craft and designs.
- Ny Lon, another Long street legend, offers 100% locally designed fashion inspired by New York and London.
- Galleria Gibello, whose emotive African photographs are printed on handmade recycled paper, and framed in recycled wood, has opened her second gallery here
- Organic smoothies and juices at Tutti Fruity
- Afro Hair a hair salon offering organic hair products
- Clearer Conscience, based at 210 on Long, will come and collect your paper, plastic, glass, metal, e-waste and green waste from your homes and offices for a small fee. We donate as much of the material as possible to a variety of charities benefiting people, the environment, and animals - www.clearer.co.za, info@clearer.co.za, 084 603 0961
This mall, like most of the people working here, is fashion with heart. It's not surprising then that the centre's latest big project is a “Young Designers Market” on Saturday in their market space, with handpicked stalls, and all the shops, open for shopping, giving you a chance to find something special, and sustainable, made locally.
Also based at the 210 on Long creative suites is the chic-green & eco-conscious publication Life in Balance . They are a lifestyle newspaper designed to update readers on current eco trends, topical news, innovations, profiles of entrepreneurial eco-mavericks as well as a healthy dose of event reviews, travel, design & living, food and drinks, wellness, art & books.
Editor Melissa Baird can be contacted at melissa@lifeinbalance.co.za and at 021 481 1836
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